We are an award-winning intimate care brand of Swedish heritage, passionate about creating high-quality and organic products to help care for your intimate areas.
We exist to challenge the narrative around intimate care products, taking them from synthetic, dull and taboo - to natural, chic and normalized.
When it comes to intimate care, we want it organic, non-toxic and created with the woman’s health as the no. 1 priority.
Every day cleansing
The most basic and essential intimate care routine is your daily vulva cleansing. We are passionate advocates of oil cleansing.
Why foaming products are a big no-no
The vulva will not stay healthy if regularly washed with surfactant-based products, that is all products that create a foam. Foaming products dry the skin out, disrupt the healthy and protective microbiome and make the vulva more prone to infections.
Also, water-based products contain preservatives, sometimes very harsh ones, that can irritate the skin and contribute to microbiome unbalances.
Plant oils on the other hand attract, bond with and remove dirt and oil from your skin without stripping your skin's moisture.
Our cleansing oils are 100% natural and 70% organic and are preservative free.
Certified organic oils originate from plants and herbs that have met strict requirements in terms of certain synthetic fertilizers, pesticides and GMOs and are healthier and non-toxic.
Organic farming help to restore soil vitality and prevent harmful chemicals from entering water supplies, like streams. The use of conventional pesticides can lead to decreasing wildlife diversity and populations.