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About Lip
Redefining intimate wellness
We’re an award-winning Swedish brand redefining intimate care with clean, natural formulas — no questionable chemicals. Our mission is to break the stigma, raise the standard for vulva wellness, and create gentle products trusted by doctors worldwide.
Why choose lip?
Intimate care should never be awkward. We exist to normalize vulva care — empowering you with knowledge, confidence and a sense of pride in your body. Because taking care of yourself should feel natural, not taboo.
We believe in caring for you and the planet at the same time. Our formulas are made with carefully selected natural and organic ingredients, chosen to feel gentle, effective and kind — for your skin and the world around you.
Dry vulvar skin weakes the barrier and increase the risk of irritation, odor, and infections. Our products help support moisture and keep the intimate area fresh, calm, and balanced.
Your intimate skin has its own delicate ecosystem. Our products are developed to respect the skin’s natural balance, supporting a feeling of comfort where it matters most.
Words from
Dr. Rebecka Kaplan
"Soap-based products are the most common cause of intimate discomfort. Even mild soaps can strip the skin’s natural barrier, making it easier for bacteria and yeast to cause irritation. For a healthier vulva, avoid anything that foams."
Intimate talk
Vaginal dryness and painful sex — what every woman should know
Vaginal dryness is common — but often overlooked.It can lead to irritation, imbalance, and even painful sex. The cause is often a combination of hormonal...
The unspoken itch
An itch you don’t bring up at dinner. But you’re definitely not alone. Anal itching is one of those intimate concerns many women live with in...
What you do on the outside affects everything on the inside
How you wash the vulva directly influences the health of the vaginal microbiome. Gentle cleansing = balanced microbiomeBalanced microbiome = less irritation, better comfort, healthier...
Menopause changes everything — even your vulva
Menopause doesn’t just bring hot flashes — it also makes the vulva and vagina more sensitive, drier, and prone to irritation and infections. Harsh soaps...
Why prebiotics and postbiotics matter in intimate care
Prebiotics and postbiotics help support your skin’s natural balance — keeping the intimate area calm, hydrated, and comfortable.
Synthetic Perfumes & Why You Shouldn't Ever Include Them in Your Intimate Care Routine!
Do you know what harmful chemicals the perfume you spray on your body actually contains? No? Let's open that door together...
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